“Jason's work consistently brings me back anywhere between $1.99 all the way up to $3 for every dollar I've spent with him. He is my friend, my former client, and now my traffic guy.”
FFrank Kern
For business owners running Meta ads
The Advertising Training People Paid Up To $2,000 For Is Now Yours. FREE.
Learn the advertising systems, strategies, SOPs, templates, and frameworks I’ve developed since 2003. Use them to build better campaigns, create better offers, write better copy, build better funnels, and make better decisions for your business.
$0 to join. No credit card. No catch.
- Over 2,800 members in AoA Skool
- More than $121 million in ad spend managed
- 158-plus client accounts since 2009
- Individual accounts spending up to $400,000 a month
“Wait… What’s The Catch?”
There isn’t one.
And I realize that’s probably hard to believe.
Because I used to charge real money for this stuff.
The first version of my training sold for $2,000 for a single course.
Later, we moved to a membership model where people paid between $1,000 and $1,800 per year to access the education.
And now? I’m giving the education away. All of it for $0.
Why? I’ll explain that in a minute. But first, let me tell you why you might want it.
So I’m Opening Up The Vault.
When you join Academy of Advertising, you’re not getting one little “free course” designed to tease you into buying the real thing.
The education IS the real thing.
You’re getting access to the training, frameworks, systems, SOPs, templates and materials we’ve built over the years.
And you can use them. Copy them. Adapt them. Put them into your agency. Use them with your clients.
Inside, you’ll learn things like:
- How to diagnose an advertising account before you start “fixing” it, so you don’t destroy something that was already working.
- How I think about offers before spending another dollar on traffic, because sometimes your “advertising problem” isn’t an advertising problem at all.
- The systems behind creating and testing advertising without turning your client’s account into a graveyard of random experiments.
- How to write direct-response copy that gets people to act instead of producing clever words nobody buys from.
- How to build funnels around the buying decision instead of blindly copying whatever funnel happens to be popular this month.
- How to use email follow-up to keep selling after the click so your advertising isn’t forced to do all the work by itself.
- How to think across multiple advertising platforms, including the major channels we’ve worked with over the years.
- The SOPs and templates behind the methodology so you aren’t staring at a blank page wondering where to start.
- The lessons I’ve learned from managing real advertising at scale, including the mistakes that taught me what not to do.
- How all the pieces connect (ads, offers, creative, copy, funnels, follow-up and sales) so you’re not optimizing one number while accidentally hurting the business somewhere else.
The Methodology
I Call It “The AOA Way.”
It’s the way I think about offers, funnels, follow-up, sales presentations, copy, creative, measurement, and multichannel advertising.
The AOA methodology has been developed and applied since 2003 across Facebook, Google, YouTube, TikTok, LinkedIn and other channels, contributing to more than nine figures in client sales.
That’s important. Because I didn’t sit down one weekend and invent this stuff so I could sell you a course.
The training came from doing the work. Then I documented it. Then I taught it. Then people started using it themselves.
People kept asking me how I did it, so I started teaching it.
The education inside AOA didn’t come first. The results came first. The education came afterward.
Today, I’ve personally managed $121 million in Meta advertising across 158 companies.
“Okay Jason… So Why In The Hell Are You Giving This Away?”
Good question. Because if you’ve been around online marketing for more than fifteen minutes, you’ve learned to be suspicious of “free.”
I’m giving away the education because Academy of Advertising is changing.
For years, we were an education company. We taught people what to do. And people paid us to learn it.
But I’ve come to believe that education itself isn’t where the biggest problem is anymore. Because knowing what to do is only half the battle.
The other half is… actually doing the damn work.
Knowing What To Do Has Never Been The Hardest Part.
Research. Strategy. Copy. Creative. Campaign construction. Landing pages. Funnels. Tracking. Reporting. Analysis. Testing. Optimization. Client communication.
You can know exactly what to do… and still drown in the execution.
That is the problem we’re attacking now. We’re no longer building Academy of Advertising primarily as an education company. We’re building it as a technology company.
The education teaches you the systems. Then, if you want, the technology we’re developing can help you execute those systems faster, and eventually automate more and more of the tedious work that used to require armies of people and thousands of hours.
You don’t have to master every skill behind online advertising to get the work done.
That’s our business model now. So I don’t need to charge you for the education.
This Is The Part I’m Most Excited About
I’m Not Talking About Some Hypothetical Future. I’m Living It.
I’ve built an AI agent team around my own client operation.
At the peak, I had 35 people serving 25 client accounts and about $150,000 a month in payroll. I carried the stress of making payroll every month, knowing these people's families depended on it.
I eventually handed my team to another agency in a deal where I coached that agency through a one-year transition. Everyone kept their jobs.
In 2025, I came back to agency work with a partner. We grew, but the back end broke. Clients were upset, people left, and I had to find another way.
I was forced to figure out how to deliver the work with AI, because my own clients still needed it done.
Today, I manage eight accounts myself using the AI workforce I’ve built. It’s a completely different way of operating from the days when I was managing a 35-person team and working 10 to 15 hours a day.
My agents do work in the background. I review. I approve. I make the important decisions. I communicate with clients. But I no longer have to personally perform every tedious step required to make the machine run.
“I built this out of necessity, because my own clients still needed the work done.”
My numbers, not a projection of yours.
Want My AI Team Working For You?
Now the same team is available to you.
Rent the Marketing Team Already Running My Agency
The same AI workforce I use to run my own marketing agency can write your copy, run your Meta ads, build your funnels, send your emails and create your social media posts.
You approve the important decisions. My AI workforce handles the production.
Rent My Marketing Agency Team for $4.97/DayAnswer two quick questions to see how it works.
Rent, Don't Hire
Get More Marketing Done Without Building Another Department
Hiring, recruiting and managing another department is the expensive, slow way to get more marketing done. Agency retainers can cost thousands a month.
Instead, you can rent the trained team already running my agency, month to month. It's an AI workforce trained on the marketing systems I've built since 2003. You get the work without payroll, recruiting or turnover, and you can cancel anytime.
What you're renting
- Meta Ads: Builds your campaigns for your review and approval.
- Funnels: Builds the pages and follow-up paths that move prospects forward.
- Emails: Writes and prepares emails customized to your offer and audience.
- SMS: Creates timely text follow-up that keeps your conversations moving.
- Social Media Posts: Creates on-brand posts that keep your business in front of buyers.
You Stay in Charge
My AI Workforce Does the Work. You Make the Decisions.
My AI workforce handles the production across your marketing and brings the work to Mission Control for review. You, or one trusted person on your team, can see what it created, request changes and approve or deny each important decision.
Nothing gets published, installed in your systems, or sent to a customer without the required approval.
- See the work before anything goes live.
- See your real numbers together in Mission Control.
- Approve, deny or request changes from one place.
Answer two quick questions, then see how it works.
See What Real AoA Members and Clients Say
These are real posts from AoA Skool members using the methodology, alongside reviews from clients who have worked with me.
Real posts from inside the AoA Skool community. Results are individual and not typical.
“I attended Jason's workshop and learned first-hand from him on managing Facebook Ads. I went from a novice to a weapon in Facebook. We scaled our campaigns to the point of spending $30,000/day and more, profitably.”
SSam OvensCEO & Founder, Consulting.com
“The thing I love most about the workshop was taking the super technical aspects and making everything super simple. Jason’s way of explaining things just makes life so much easier and it’s perfect for my business. Thanks, Jason!”
GGrace LeverGraceLever.com
You’ve got two choices.
You can learn all this stuff yourself for free and do it on your own, or you can just rent my team to do it.
Free
Option 1
Learn It Yourself, Free
Free Academy of Advertising Training
Learn The AOA Way free inside AoA Skool. You'll get the systems, SOPs, templates and frameworks I've built since 2003, plus a community of over 2,800 members.
Learn it. Use it. Take the templates. Take the SOPs. Apply the systems manually.
$4.97/Day
Option 2
Rent the Team Instead of Adding More Payroll
Your Marketing Workforce, Ready to Work
My team does the work for you.
Get help analyzing your advertising, creating campaigns, building funnels, writing follow-up, and handling the ongoing work of marketing.
You approve the important decisions. My AI workforce handles the production.
$4.97/day
Answer two quick questions to see how it works.
To the victor belong the spoils.
Jason Hornung
Founder, Academy of Advertising