Sam Ovens describes learning Facebook advertising directly from Jason Hornung and scaling campaigns to more than $30,000 in daily ad spend while remaining profitable.
SSam OvensCEO & Founder, Consulting.com
Your Next Stage of Growth Starts Here
Get the Meta Ads Scaling Playbook That Previously Cost Up to $2,000. Now Free.
Learn the strategies, systems, SOPs, templates, and frameworks behind the AOA Way, developed through more than $121 million in Meta advertising spend across 158 companies.
Discover how to build better campaigns, improve conversions, and scale advertising using a methodology developed and refined through real client work.
$0 to join. No credit card required.
- $121M+ in Meta ad spend managed
- 158 companies served
- Meta advertising experience since 2013
- 2,800+ Academy members
Developed in the Real World
Built Through Experience. Proven at Scale.
The AOA Way wasn't developed by studying advertising from the sidelines.
It grew out of more than two decades of hands-on advertising work, including managing over $121 million in Meta ad spend since 2013.
The methodology brings together offers, audience research, messaging, creative, campaign structure, conversion optimization, funnels, and follow-up.
These aren't isolated tactics. They're connected parts of an advertising system designed to help businesses turn more of their marketing opportunities into customers.
Frank Kern describes positive advertising returns from campaigns managed by Jason Hornung.
FFrank Kern
Mike Dillard describes reaching approximately $100,000 in monthly business revenue while spending less than $30,000 per month on advertising.
MMike Dillard
These are individual client experiences, not typical results or guarantees. Advertising performance depends on many factors.
The Methodology
Learn the Complete System Behind Scaling Advertising.
The AOA Way is a connected approach to advertising that looks beyond individual ads.
It brings together the elements that influence campaign performance, from the initial offer and creative strategy to the landing page, follow-up, conversion process, and ongoing optimization.
Inside the Academy, members learn how to:
- Evaluate advertising accounts and identify improvement opportunities.
- Develop offers and messaging that speak to customer needs.
- Build and test advertising campaigns systematically.
- Write persuasive advertising and follow-up copy.
- Create funnels and landing pages that support conversions.
- Identify conversion bottlenecks and optimize beyond the ad itself.
- Apply SOPs, templates, and frameworks to work more consistently.
- Connect advertising decisions to the broader customer acquisition process.
The objective is to help members make more informed decisions, avoid unnecessary guesswork, and build a repeatable approach to improving advertising.
The Vault Is Open
The Advertising Education We Used to Charge For Is Now Free.
Academy of Advertising previously sold its training through individual courses and paid memberships.
One of its original courses sold for $2,000. Later, members paid annual fees to access the education.
Today, the Academy makes its advertising education available free of charge.
Members can access the strategies, SOPs, templates, frameworks, and instructional resources developed through years of advertising experience.
Learn the methodology. Study the examples. Adapt the processes. Put the training to work in your own business or agency.
$0 to join. No credit card required.
New Inside the Academy
See How a Seven-Client Advertising Operation Runs in 20 Hours a Week or Less.
Academy of Advertising founder Jason Hornung previously operated an agency with 35 employees, serving 25 client accounts and carrying approximately $150,000 in monthly payroll.
Today, he uses a very different operating model.
By combining the AOA Way with a standardized technology-supported advertising workforce, Jason manages his current seven-client advertising operation while spending approximately 20 hours or less per week on client delivery work.
A new course inside the Academy breaks down how the operation works.
Members can explore:
- How the advertising methodology was translated into repeatable workflows.
- How specialized AI agents support research, media buying, copywriting, funnels, and optimization.
- How work is coordinated, reviewed, and approved.
- How an agency can reduce repetitive production tasks.
- How existing employees can use technology to increase their capacity.
- How agencies can evaluate software expenses, staffing needs, and new service opportunities.
- How to study and recreate the underlying operating approach.
The course is educational. Members can learn the concepts and build their own systems without purchasing the Academy's technology.
The seven-client workload and time commitment describe the founder's own operation, not a promised outcome for other agencies.
Why the Academy Changed
We Used to Sell the Knowledge. Now We Give It Away.
For years, Academy of Advertising taught people how to apply the systems behind successful advertising campaigns.
But learning what to do and having the time, tools, and resources to execute it are two different challenges.
As the methodology evolved, the team began developing technology to perform many of the repeatable tasks involved in advertising production.
That technology now helps apply the same knowledge taught inside the Academy, including campaign research, copywriting, funnel development, and conversion optimization.
So the Academy's role has changed.
The education is free for anyone who wants to learn and apply it.
For members who prefer to use the existing technology rather than build their own, information about optional licensing and implementation arrangements is available inside the school.
You don't have to buy anything to benefit from the training.
Learn From Real Experience
See What Members and Clients Have to Say.
Explore reviews from people who have learned the AOA Way, attended training, and applied the methodology in their own advertising.
“The thing I love most about the workshop was taking the super technical aspects and making everything super simple. Jason’s way of explaining things just makes life so much easier and it’s perfect for my business. Thanks, Jason!”
GGrace LeverGraceLever.com
“Jason is a phenomenal teacher. He takes a very difficult subject but breaks it down to basic maths and a simplified process. Learning from his course is absolutely worth it.”
CCourtney RusselTara Magazine
“I've done Facebook advertising before but what you really get with Jason is a real, step by step, comprehensive system." "[You’ll learn] how to manage your ads so that you're getting a solid ROI with every single campaign. I would highly recommend Jason's program.”
TTodd TzengCEO, Falcon fulfillment
Real posts from inside the AoA Skool community. Results are individual and not typical.
Ready for Your Next Stage of Growth?
Your Advertising Education Starts Here.
Get free access to the AOA Way, the advertising strategies and frameworks previously taught through paid programs, and the new course exploring how technology can make agency operations more efficient.
Learn at your own pace. Put the methodology into practice. Build the capabilities to make better advertising decisions.
$0 to join. No credit card required.