What Is the AOA Way?
The AOA Way is the advertising methodology taught free at Academy of Advertising. It was developed by Jason Hornung through more than $121 million in Meta advertising spend across 158 companies since 2013.
It is a connected approach to advertising that looks beyond individual ads. It brings together the elements that influence campaign performance, from the initial offer and creative strategy to the landing page, follow-up, conversion process, and ongoing optimization.
What does the AOA Way cover?
The methodology brings together offers, audience research, messaging, creative, campaign structure, conversion optimization, funnels, and follow-up. These aren't isolated tactics. They're connected parts of an advertising system designed to help businesses turn more of their marketing opportunities into customers.
What will you learn inside the Academy?
- Evaluate advertising accounts and identify improvement opportunities.
- Develop offers and messaging that speak to customer needs.
- Build and test advertising campaigns systematically.
- Write persuasive advertising and follow-up copy.
- Create funnels and landing pages that support conversions.
- Identify conversion bottlenecks and optimize beyond the ad itself.
- Apply SOPs, templates, and frameworks to work more consistently.
- Connect advertising decisions to the broader customer acquisition process.
Who created the AOA Way?
Jason Hornung, founder of Academy of Advertising. He has spent more than 20 years in direct-response marketing and has managed over $121 million in Meta advertising spend across 158 companies since 2013. He has scaled campaigns to $143,000 in daily advertising spend.
Is Academy of Advertising free?
Yes. $0 to join. No credit card required. Academy of Advertising previously sold its training through individual courses and paid memberships. One of its original courses sold for $2,000. Today the education is free.
Where do you learn the AOA Way?
Inside the free Academy of Advertising community on Skool, which includes the strategies, SOPs, templates, frameworks, and instructional resources.
Does the AOA Way guarantee results?
No. Individual client experiences are not typical results or guarantees. Advertising performance depends on many factors.
$0 to join. No credit card required.